No. 1 dermatologist-recommended brand hits STYLO runway with Happy Skin 24/7 collection
Finally, a fashion that lasts for all seasons is here! Introducing Neutrogena® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) 2017. Created by local fashion designers Kittie Yiyi and Hazzer Wan Lee, the Happy Skin 24/7 collection interprets the happy mood that one exudes with healthy, great-looking skin.
According to Julia
Teo, Associate Marketing Director of Johnson & Johnson Family of Consumer
Companies, which markets Neutrogena® in Malaysia, healthy, great-looking skin is
one of the things that women derives joy. “As the #1 dermatologist-recommended
brand, we believe beauty starts with healthy skin – a condition which gives
women a lot of positive energy in their daily lives. Imagine looking into the
mirror every morning to see healthy and radiant skin, wouldn’t your mood
naturally lift and your day start better? Indeed, healthy skin has the power to
make one happy and that’s why our latest campaign advocates Happy Skin 24/7 with Neutrogena®,” she
said.
Teo added: “Through
our fashion debut at Mercedes-Benz STYLO AsiaFashionFestival, we hope to
demonstrate the inner-joy of having healthy, great-looking skin, a result of using
Neutrogena® skincare, and share it with Malaysian women -- what better way to
do this than to come up with a fashion collection, inspired by the concept of Happy Skin”!
On the reason
behind leveraging on fashion to express the essence of Neutrogena®’s latest
campaign, Teo said, “It’s undeniable that women and fashion go hand in hand. Through
our fashion collection, we want to tell every Malaysian woman that she can
count on Neutrogena® to put her best face forward”.
“Happy Skin is something that lasts
through all seasons – it’s definitely not a fleeting trend. So we hope to show through
our designer’s fashion collection that it’s possible to keep your skin healthy
with Neutrogena®, look amazing and stay happy all the time!
We have tied
up with Kittie Yiyi and Hazzer Wan Lee – two unique designers who draw their
inspiration from things that intrigue them in creating interesting prints and
colours! Thanks to their creativity and hard work, we will see how they bring
the youthfulness and joy of Neutrogena®’s Happy
Skin 24/7 concept to life tonight,” continued Teo.
Kittie Yiyi’s
quirky sense of humour translates into her designs, which are often joyful and
loud, yet smart. The Raffles Design Institute KL graduate’s motto is: “Whatever
you decide to wear, make sure it makes you happy!”
Kittie’s
collection is inspired by the quintessential beach girl on a holiday. Coming
from a faraway beach land, she wanders into the city in her flowy, comfy
loose-fitting outfits. Her happiness is infectious – and it shows in the way
she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and
heart-shaped prints, the collection flaunts the beach girl’s confidence in her
own skin with transparent details and cut-outs.
Hazzer Wan Lee,
creative director of HWL by Hazzer Wan Lee Fashion Atelier Kuala Lumpur,
graduated with a degree in Fashion and Apparel Design from Herriot-Watt
University, Scotland.
Hazzer’s
fashion collection is inspired by the water splash -- a signature of Neutrogena®
Deep Clean range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out
the beauty and energy of water in hues of blue, green, orange and pink. The
clever incorporation and layering techniques of different materials such as
denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D
effect that mimics the movements of water.
Watch
Neutrogena® Happy Skin 24/7 fashion debut
at Mercedes-Benz STYLO AsiaFashionFestival 2017 online! Details at Neutrogena® Malaysia’s
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