LEGO Malaysia Launches Cities of Wonder
Thursday, May 25, 2017
LEGO® CITIES OF WONDER INSPIRES MALAYSIANS TO BUILD AMAZING THINGS. #BuildAmazingMY Campaign Features Cities of Wonder at Pavilion KL, My Own Creation Online Contest, and Brand New Limited-Edition Malaysian Cultural Mini Builds.
The great school holidays. Wondering what to do with your kids? LEGO®’s got you covered. From Thursday, 25 May 2017-Sunday 4 June 2017, LEGO® will bring a Cities of Wonder to life at Pavilion KL. LEGO®’s Cities of Wonder event is a big part of LEGO® Malaysia’s #BuildAmazingMY campaign, which seeks to inspire parents and kids to build amazing things together. The campaign seeks to nurture the creative minds of kids, turning their imaginations into something that they can touch and feel through the process of building LEGO®. In conjunction with Cities of Wonder, the campaign also features a nationwide #BuildAmazingMY contest on Facebook and Instagram as well as the release of four (4) Limited-Edition Malaysian Cultural Mini Builds.
Date: Thursday, 25 May 2017-Sunday, 4 June 2017
Time: 12:00noon onwards
Location: Centre Court, Level 2, Pavilion KL
1. Explore Cities of Wonder as awesome Minifigures!
Inspired by LEGO® City and LEGO® Friends, Cities of Wonder at Pavilion KL is designed like a life-sized LEGO® city, and shoppers can explore the event as Minifigures. Upon registration, kids get to loan awesome LEGO® hand gloves to explore Cities of Wonder with.
2. Complete the awesome building activities to get all stickers on your Cities of Wonder passport
Kids get a Cities of Wonder passport before going on their miniature adventures. There are four (4) LEGO® activity stations that test kids in building, imagination, and creativity:
• Emma’s Photo Studio – build a camera with LEGO® bricks
• Stephanie’s Cupcake Kitchen – kids need to decorate cupcakes using only LEGO® bricks that have been scooped from a bucket
• Police Station – kids need to build a LEGO® mosaic of the villains they need to catch
• City Jungle – kids learn about animals and nature in this station as they are required to locate the 4 jewels before the villains find them
3. Awesome goodies to get your hands on, starting with the Limited-Edition Malaysian Cultural Mini Builds
Awesome goodies are almost a guarantee whenever LEGO® hosts a party. And kids will get a certificate and a free gift after getting all stickers for their Cities of Wonder passport. More importantly, LEGO® has created 4 new exciting Mini Builds of Malaysian-specific wonders in conjunction with the campaign: the Bunga Raya, Kampung, Wau, and Ketupat. These sets are only produced in exceptionally limited quantities and released in batches through four Saturdays in the month of May and June. Shoppers get a special deal if they get it at the launch locations, but more on that in our next point!
4. Getting your hands on the Limited-Edition Malaysian Cultural Mini Builds
LEGO®’s Limited-Edition Malaysian Cultural Mini Builds can only be redeemed through a minimum RM300 purchase of LEGO® products. These sets are available at various quantities at the official launch locations, Toys ‘R’ Us stores, and LEGO® Certified Stores. Only on Saturdays at the official launch locations, the first 150 shoppers can redeem the Mini Builds for RM200 worth of LEGO® products and above by completing the special Make & Take building activity at the event spaces indicated below. On Sundays, the remainder of the Mini Builds will be available at six stores listed below.
Launch Dates and Locations of Mini Builds
Saturday, 27 May – Bunga Raya
Launch: 12:00noon, Centre Court, Level 2, Pavilion KL
Other participating outlets: Toys ‘R’ Us outlets at Mid Valley Megamall, Pavilion KL, 1 Utama, KLCC, 101 City Mall, Empire Subang
Saturday, 3 June – Kampung
Launch: 10:00am, Toys ‘R’ Us Mid Valley Megamall
Other participating outlets: Centre Court, Level 2, Pavilion KL; Toys ‘R’ Us outlets at 1 Utama, KLCC, 101 City Mall, Empire Subang
Saturday, 10 June – Wau
Launch: 10:00am, Centre Court, Level 2, Pavilion KL
Other participating outlets: LEGO® Certified Stores at Pavilion KL, The Curve, Bangsar Village, Setia City Mall, 101 City Mall, Empire Subang
Saturday, 17 June – Ketupat
Launch: 10:00am, LEGO® Certified Store, The Curve
Other participating outlets: LEGO® Certified Stores at Pavilion KL, The Curve, Bangsar Village, Setia City Mall, 101 City Mall, Empire Subang
5. Awesome #BuildAmazingMY Play Area
What would a LEGO® occasion be without a building area? At Cities of Wonder Pavilion KL, kids get a free playing area to build their awesome dream city, and every completed model will be showcased at our display area.
6. See the awesome power of LEGO® bricks
LEGO® models of the KL City landscape such as Petronas Twin Towers, KL Tower, and Sultan Abdul Samad Building built by true LEGO® fans will be displayed at Cities of Wonder along with other creations from LEGO®’s #BuildAmazingMY online contest and from the play area.
For more information about LEGO®’s #BuildAmazingMY campaign, visit LEGO® Malaysia’s Facebook, www.facebook.com/LEGOMalaysia.official and check out the hashtags #BuildAmazingMY #LEGOMY.
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